One of the U.K.’s largest supermarket/convenience chains is experimenting with payment app technology that will enable consumers to get in and out of the store faster. Shoppers at Sainsbury’s Holborn Circus convenience store in London are able to experience the ease of cashierless shopping as part of a roll out experiment testing the success of Sainsbury’s SmartShop Scan, Pay & Go app.
In an April 29 press release, Sainsbury said, “All customers will scan and pay for their groceries using the SmartShop Scan, Pay & Go app which they download on their smart phone. They scan their groceries as they go round the store, pay in the app and scan a QR code before leaving which reassures them that they have paid, with no need to queue or pay at a till.”
Removing the checkout areas and tills has created more space for employees to support customers on the shop floor and keep the shelves stocked. While the store does have a customer support area for customers who opt to pay by cash or card, the release noted that 82 percent of the current transactions in this London convenience store are cashless.
“We know our customers value their time and many want to shop as quickly as possible—technology is key to that. This is an experiment rather than a new format for us. It hasn’t been done in the U.K. before and we’re really excited to understand how our customers respond to the app experience,” said Sainsbury’s group chief digital officer, Clodagh Moriarty.
“We’ll be with our customers and colleagues all the way over the coming months, iterating continuously based on their feedback before we decide if, how and where we make this experience more widely available.”