Canadian consumers in Quebec are becoming more comfortable paying for online purchases using e-wallets like Apple Pay and Google Pay, though fraud and data security are important to them, according to the results of a recent report.
GetApp, a software recommendation engine for small businesses, polled consumers in the French-speaking Canadian province and found more than a third had been victims of fraud on a merchant website in the past 10 years. As a result, 93 percent of those polled indicated they are concerned about fraud and believe businesses should be doing more to protect them.
“Nine out of 10 consumers in Quebec are concerned about the security of their data when shopping online, although less than half analyze the authenticity of their shopping sites,” said Tessa Anaya, content analyst for Capterra Canada. “E-commerce businesses should keep these concerns in mind and make it easy for users to recognize their website as trustworthy.”
The survey also found that more than half of those polled still use a laptop to shop online, while 38 percent shop mainly on their phones and 11 percent on tablets.
