Buy Now, Pay Later (BNPL) continues to emerge as an online payment option consumers are increasingly demanding. This week, Mastercard announced that it is expanding its BNPL program by adding partners that will enable more people globally to leverage BNPL to pay online using interest-free installments.
A recent study from Accenture noted that 45 million people in the U.S. have indicated they are active users of the payment option—a more than 300-percent increase since 2018.
The increased popularity of BNPL has not come without challenges for merchants that want to meet their customers’ demands. Some large e-commerce merchants that have been early adopters of BNPL are reporting a new tactic being used by cybercriminals to circumvent fraud prevention systems and processes. For a breakdown of this vulnerability, check out this CNP feature.
BNPL takes many shapes depending on what kind of company is facilitating the transaction. Mastercard’s says its version enables banks, lenders, fintechs and wallets to offer a variety of installment options without onerous merchant integration.