Holiday E-Commerce Wrap: U.S. Consumers Spend Record $126 Billion Online
January 17, 2019
On the 61 days between Nov. 1 and Dec. 31, 2018, U.S. consumers, on average, spent more than $2 billion per day for a total of nearly $126 billion. Except for Christmas Day and the three days prior, according to Adobe Digital insights, online retailers hauled in at least $1 billion per day. Compared to last year, online sales grew more than 16 percent.
Mobile devices continue to account for an increasing share of online traffic and revenue. Nearly a third of all online retail orders (31 percent) were completed on smartphones. And, for the first time, shoppers made smartphone transactions in excess of $2 billion on both Black Friday and Cyber Monday. Although, Adobe found, conversion on mobile devices was nine percent lower during the holidays that it was during the rest of 2018 while desktop conversion rates held steady.
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