Holiday E-Commerce Continues Record Surge in 2021

Holiday E-Commerce Continues Record Surge in 2021

October 21, 2021

Experts expect the e-commerce boom driven by Covid to continue more than 18 months after the onset of the pandemic. According to global business consultancy Deloitte, 2021 holiday e-commerce sales will be 11 to 15 percent higher than they were during last year’s record surge. Retail e-commerce revenue could reach $218 billion.

Deloitte expects overall retail to grow 7 to 9 percent during this year’s holiday shopping season, reflecting continued strong growth in disposable personal income. The report notes that the Delta variant of the virus that causes Covid-19 and ongoing uncertainty around the pandemic may drive even more spending on goods.

“Across channels, retailers should expect a strong holiday season as consumer spending levels are projected to remain high,” said Rod Sides, vice chairman of Deloitte LLP and U.S. retail and distribution sector leader. “While consumer concerns about health and safety have eased since the last holiday season, pandemic-influenced shopping behaviors continue to gain traction. Retailers who remain resilient to shifting consumer behaviors and offer convenient options for online and in-store shopping, as well as order fulfillment, will be poised for growth this holiday season, and into the new year.”

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