Forecast: Holiday Shopping Calendar, Sales Will See Changes This Year

Forecast: Holiday Shopping Calendar, Sales Will See Changes This Year

November 12, 2020

Get ready to kick off the shopping season very soon. Earlier-than-normal shopping surges should be expected this holiday season, according to new predictions from one digital marketing agency. 

NetElixir forecasts a 30 percent increase in e-commerce sales for the 2020 holiday season. The firm’s annual holiday e-commerce sales predictions also forecasts total online sales in the November to December period to exceed 20 percent of total retail sales in the U.S.

Retailers will also start activities early, said NetElixir, with the company predicting that some will run their most attractive holiday promotions the week of November 15 to encourage early shopping behavior.

“Next week will set the pace for the entire holiday shopping season,” says Udayan Bose, founder and CEO at NetElixir. “With Covid-19 causing surges in online shopping behavior, retailers are up against two key obstacles: shipping restrictions and product availability. The most successful retailers are going to be the ones who plan ahead, start early, and work quickly to keep up with demand.”

Other highlights from the report include:

  • Weeks of November 22 and November 29 will account for the two biggest online shopping weeks of 2020
  • Week of December 6: most retailers will set a cut-off date for guaranteed holiday shipping (delivery by 12/24)
  • Week of December 13: BOPIS commerce will surge and most retailers will lower their digital marketing spend
  • Week of December 20: while usually a busy week for last-minute deals and buys, it is forecasted to be the quietest week of the 2020 holiday shopping season

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