When local and state governments began implementing stay-at-home restrictions in March of 2020, many small businesses faced a grim choice: find a way to sell online or go out of business. Those that were able to adapt now must continue to refine their business models and shipping giant FedEx is stepping up to help.
Along with not-for-profit small business incubator Accion Opportunity Fund, FedEx has established the FedEx E-Commerce Learning Lab. One hundred and fifty small business owners, who will be chosen as part of the first cohort, will receive intensive training along with technical, marketing, customer service and operational support.
“It is no secret that the pandemic has had a significant impact on small business owners, especially women and people of color,” said Brie Carere, executive vice president, chief marketing and communications officer for FedEx. “Through our new collaboration with AOF, we are helping to level the playing field and get these small businesses back on their feet, which is especially important as record growth in e-commerce volumes continue.”
Small businesses that meet certain criteria (no existing active e-commerce presence, produces and sell a packaged product, earns less than $500,000 in annual revenue) can apply for the program. More details will be available in June, and businesses can sign up to be notified when the application is live.