Early results from Amazon’s Prime Days sale indicate average spend per order is up from last year, when the two-day sales event generated more than $11 billion in sales. The two-day, midsummer e-commerce sales event is the U.S.’s answer to Alibaba’s Singles Day in China, which last year saw more than $100 billion in sales on a single day.
Chicago market research company Numerator, which is keeping tabs on Prime Day sales numbers, reports that average order value through 7:30 a.m. on July 14 was $53.06 compared with $45.05 last year. Inflation likely had an effect on spending, but the exact ramifications are unclear.
According to Numerator’s Amazon Prime Day Tracker, of consumers who shopped both last year and this year, one-third spent more this year while 67 percent spent the same or less. There are also indications inflation actually provided a boost to the number of people shopping this year—33 percent of consumers said they waited for the sale to purchase a specific item at a discounted price.
While most of the revenue generated on Amazon Prime Days will be from shoppers browsing on Amazon, the event has spilled over to other retailers and brands trying to keep up with the e-commerce juggernaut. Walmart, Macy’s, Target, Wayfair, Microsoft, Chewy and Dyson are some of the retailers and brands that have built sales events around Amazon Prime Days.