Holiday season e-commerce sales are 14 percent ahead of last year, according to an early look at the Signifyd Holiday Season Pulse Tracker. The measure of online sale defines the holiday season as starting on Oct.1. The Bay Area antifraud technology provider predicts 19 percent of all holiday e-commerce sales will take place during Cyber Week (starting Nov. 28), down from 21 percent last year.
So far this year, grocery and household goods leads all categories in sales, followed by general merchandise, luxury goods, apparel and electronics.
From a fraud perspective, Signifyd says luxury goods are facing the most pressure, followed by home goods and décor, apparel, collectibles and grocery.
From Oct. 1 to Nov. 1, friendly fraud accounted for the most fraud attacks, according to the Pulse Tracker. In 2022, friendly fraud accounted for nearly two-thirds of fraud claims (66 percent), followed by criminal fraud at just over 20 percent of all fraud claims. Last year friendly fraud and criminal fraud accounted for 73 percent and 12 percent, respectively.