Traffic originating from bots has spawned a host of problems for the online ticketing industry, with fraud figuring prominently. According to a new report from Distil Networks, nearly 40 percent of all traffic across ticketing sites last year originated from bots, which has prevented consumers from buying tickets.
The new study, “How Bots Affect Ticketing,” analyzed 26.3 billion requests from 180 domains and found that nearly 39 percent of ticketing traffic is comprised of bad bots. A vast majority, 78 percent, of the bots on ticketing websites are categorized as sophisticated threats. Despite legislation in the U.S., the report found that 85 percent of bad bot traffic originated in North America.
Financially motivated criminals of all sorts, whether brokers, scalpers or hospitality agencies, leverage bots to execute a number of attacks, including denial of inventory, spinning and scalping, scraping seat map inventory, fan account takeover, and fraud, according to the report.
“Although the ticketing industry has led the way in terms of bot legislation, as seen with the BOTS Act in the U.S. and similar rulings in Ontario, the U.K., Australia and more, websites still face a huge hurdle when protecting against bad bots,” said Tiffany Kleemann, CEO of Distil Networks, in a press release.
“These automated tools attack ticketing websites every day, leveraging more advanced and nuanced techniques that evade detection. Whether a venue, primary marketplace, or secondary marketplace, any website that sells tickets can fall prey to this criminal activity, and a better understanding of the threat landscape can ensure the proper protective protocol is put in place.”