Amazon is partnering with India’s second largest retail chain in an effort to further its reach into the country.
The online retail giant said this week it will become the official online sales channel for India’s Future Retail. While Future Retail has more than 1,500 physical stores around India, this will be its first large-scale online sales venture.
The two have entered into a long-term business agreement which will make Amazon India the authorized online sales channel for Future Retail stores. The focus will be on groceries and general merchandise, and fashion and footwear.
Consumers will be able purchase items through Amazon for Future Retail stores, including department and grocery store chain Big Bazaar and lifestyle food superstore Foodhall. The deal will also mean shoppers in in Delhi, Mumbai, Bengaluru, and Hyderabad can have their products delivered via Amazon India’s Prime Now two-hour delivery program.
Walmart, a major rival to Amazon, made a $16 billion purchase of Indian e-commerce giant Flipkart in 2018.