7-Eleven is testing a cashierless store at its corporate headquarters in Irving, Texas. During the pilot, the 700-square-foot non-traditional store is available to 7-Eleven employees.
The store said in a release that a proprietary mixture of algorithms and predictive technology enables the store system to separate individual customers and their purchases from others in the store. The concept store will have popular products sold in 7-Eleven stores, including beverages, snacks, food, groceries, over-the-counter drugs and non-food items.
"Ultimately, our goal is to exceed consumers' expectations for faster, easier transactions and a seamless shopping experience," said Mani Suri, 7-Eleven senior vice president and chief information officer.
The company said to test the store, employees download an app, sign up, check in at the store, enter the store, shop and exit. A detailed receipt appears in the app automatically after the customer exits.
Last year, 7-Eleven rolled out a mobile checkout option in its New York City locations. The service allows customers to pay for purchases using the 7-Eleven app.
Amazon, which has also been testing the concept with its Amazon Go stores, has opened several locations around the country, including New York, Chicago and Seattle.
The Who's Who of E-Commerce Solutions