The rise of digital home assistants is making consumers increasingly comfortable with the idea of using their voices to make and authenticate online purchases, according to a new report. Nearly 60 percent of those polled told London-based online payment provider Paysafe Group they would use a voice-activated technology to pay for low-value goods. The company’s Lost in Transaction report also found that more than 10 percent have actually used their voice to confirm their identity while making an online purchase.
“The age of voice has well and truly arrived with the advent of affordable and highly functional smart speakers in the home,” said Danny Chazonoff, COO of Paysafe Group. “As consumers become more comfortable using voice to access services and control their home, it’s only a matter of time before ordering goods and making payments by voice enters the mainstream both via smart devices and mobile.”
The report noted that the proliferation of various biometric verification methods is making consumers feel safer. At the same time, however, respondents overwhelmingly reported feeling most comfortable if a password is part of the authentication process. Chazonoff said that given the nascent state of biometric authentication, it’s understandable people are clinging to passwords. He expects adoption to start with low-value transactions and grow quickly from there.