2018 Online Holiday Sales to Surge 15% YoY: Report
November 8, 2018
Online sales during the upcoming holiday season will increase nearly 15 percent, according to a report from software giant Adobe. The San Jose, Calif.-based company, which aggregates Adobe Analytics data for its annual holiday sale predictions, said online sales revenue will reach more than $124 million for the Nov. 1 through Dec. 31 period.
Mobile continues to account for an increasing share of online revenue. Adobe predicts smartphones will represent nearly half of all retailer visits and account for more than 27 percent of online revenue this year—11.6 percent higher than last year. But the real advantage, according to John Copeland, head of Marketing and Customer Insights at Adobe, will be realized by companies that have an online and physical presence.
“As online shopping surges with another record-breaking holiday season, the retailers with compelling websites coupled with physical store locations will have the advantage,” said John Copeland, head of Marketing and Customer Insights at Adobe. “Many shoppers want to interact with retailers’ products and the brand in-store, and the ability to pick up online orders in-store within a matter of hours can’t be underestimated.”
After reaching $6.6 billion last year, Adobe said it expects Cyber Monday spending to set another one-day record for U.S. online sales, rising nearly 18 percent to $7.7 billion.
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